MARKETING / PUBLIC RELATIONS

A specialized course under Business

About the Course – Marketing / Public Relations

Public relationst deals with delivering information from an enterprise or public figure to a unique audience. PR experts promote the goods, offerings or image of their clients, which encompass public figures, business, and industrial enterprises, governmental bodies, or non-profit organizations. They work collectively with mass media authorities with the aid of writing and distributing press releases or through organizing and managing press conferences to generate publicity. PR gurus can additionally hold direct contact with the public through social media structures and blogs.

 Communication schools and departments provide individual degrees in public relations or other study programs that mix public relations with different disciplines. Media and public relations, corporate communication, PR management, and marketing are some of the examples. Students collect versatile information in diplomatic conversation and public speaking, negotiation, writing, and organizational competencies and they study to build PR and communication campaigns. Students will additionally discuss a number of moral problems on real-case examples and investigate various disaster management strategies. At the graduate level, college students might also take courses that educate them how to improve public relations plans, examine conversation tools, and identify adjustments in trends. Students might also take courses that address topics such as:

  • Advertising strategies
  • Account planning
  • International and strategic communications
  • Communication technologies
  • Speechwriting and campaigns
  • Crisis management and public opinion

 

Career Prospect

Career potentialities for PR Master’s graduates encompass press secretaries, publicists, marketing campaign managers, tournament organizers, media planners, to identify a few. They can be hired by corporations, governmental agencies, PR consultancy firms, healthcare organizations, charities, public figures; or may also work as freelancers.

Career Opportunity

Jobs directly related to your degree include:

  • Corporate Relations Manager
  • Media or Communications Adviser
  • Public Affairs Manager
  • Public Relations Officer/Consultant
  • Public relations manager
  • Stakeholder Relations Specialist
  • Advertising account executive
  • Event manager
  • Marketing executive
  • PPC specialist
  • Public affairs consultant
  • Sales promotion account executive
  • Social media manager

Jobs where your degree would be useful include:

  • Charity fundraiser
  • Media researcher
  • Personal assistant
  • Policy officer
  • Politician’s assistant

Employment Opportunity

Public relations graduates are prepared for flexible careers in public relations or a related field. A graduate may additionally discover a role as a:

Public relations manager

Management analyst

Purchasing manager

According to the U.S. Bureau of Labor Statistics (BLS), employment potentialities for public relations specialists are projected to grow by 6% from 2018-2028 (www.bls.gov). The BLS reported in 2019 that PR experts earned a median each year wage of $61,150.

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