ADVERTISING

A specialized course under Business

About the Course – Advertising

Advertising is considered as one of the Glamorous activities in the present market scenario. Advertisements help consumers decide which product to buy and which product to refuse. In contrast to the past, consumers are now highly concerned with information which they receive through Advertisement. The consumer movement increases the importance of Advertising as a Profession. Advertising professionals are responsible for increasing the market presence of companies, nonprofits and agencies. The aim of advertising is to promote greater sales, protect an organization’s reputation and nurture relationships with customers and patrons. This can only be possible if Management Colleges or Universities are having Advertising as a subject in their Management Course or Advertising as a Course.

Students in advertising courses learn about advertising and marketing principles as well as how to create and manage media campaigns. These courses typically include training in the legal, ethical, and social responsibilities of advertisers, as well as ways to engage and communicate with clients and target audiences. Undergraduate degree programs often require internships and there are options for students to specialize in different areas of advertising, such as management. The program prepares students for a successful career in marketing communications and Advertising Management. Students are provided with numerous opportunities to meet and exchange ideas with industry professionals which consequently builds an enhanced learning environment.

Advertising program focus on these key areas:

Market analysis formulas and statistics
Private sector, nonprofit, and government advertising
Traditional advertising methods vs. modern day strategies
Connecting advertising strategies and organizational goals
Moral codes of conduct in advertising

Listed here are some of the principal objectives of the course.

To provide analytical skills useful in planning and evaluating advertising campaigns.
To analyze critically the task of advertising under contemporary conditions.
To examine the link between advertising and other marketing functions.
To evaluate the various types of policies that can be employed in guiding the advertising activity.
To develop good and ever lasting relationships with leading Advertising Agencies, Electronic Media Houses and Publications

Career Prospect

Advertising management is a particular area of specialization or occupation within the business industry, which offers students a vast range of job opportunities upon completing an Advertising educational program. From Advertising Creative service and Advertising office management to Media management and Relationship with clients, students can choose to work in management related to any number of specific business areas.

Students are supposed to have creative-specific skills, general management skills and liaison skills for all of those who want to enter the Advertising field. Apart from the above skills some basic skills are also required, such as communication, computer and conceptual skills. Potential employees must also be able to adapt to the ever-changing world of business, possess leadership qualities, and be able to multitask efficiently.

Career Opportunity

The following career paths relate to an Advertising degree:

Advertising, Promotions and Marketing Manager
Advertising Sales Representative
Film and Video Editor
Graphic Designer
Market Research Analyst
Convention Planners
Photographer
Writer
Copywriter
Production coordinator
Art director
Event planner
Marketing coordinator
Creative director
Graphic designer
Account executive
Marketing manager
Communication consultant
Account coordinator
Program coordinator
Media buyer
Product manager
Program manager
Web designer
Campaign manager
Media planner
Sales representative
Research director

Employment Opportunity

After graduating in advertising you can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer and others.

Your starting salary as a fresher in the advertising field will be around Rs. 2 lakh (annually) whereas the salary of a professional lies somewhere between Rs. 8 lakh to Rs. 12 lakh (annually) depending on one’s qualifications and work experience.

According to a survey in the United States of America, the next few years will see a 12% (average) rise in employment for advertising managers, due to expanding media activity and business competition. This means that there is enormous scope in the Advertising Career. A career in advertising is generally well suited for those with excellent communication skills and knowledge of social trends.

Advertising majors typically start off in the $35,000-$45,000 range after graduating from college, but people working in the field of advertising can make well over $160,000 once they’re in managerial and executive positions